Umberto Soletta is still cultivating a vineyard and an olive grove that he planted with his dad and uncles when he was 5. Through the years, he has continued to work the ground and kept an important family tradition alive, which has become a mission as time passes by. In 1996, knowing that the value of a wine also depends on the quality of the place where it grows, he created a wine cooperative with the intent of transforming and adding value to a land that has always been famous for the quality of its fruits but that also required environmental recovery action. Through intense land reclamation, combined with attention to landscape details, he has brought back the traditional typology of the vineyard and has achieved important results - in business as well - by creating a harmonious relationship between the human intervention and the surrounding, sometimes wild, natural environment.